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Gazeta.pl Acquires Onet.pl, Creating Poland's Biggest Digital Media Group

Introduction

Gazeta.pl, one of Poland's largest digital media companies, has announced the acquisition of Onet.pl, Poland's second-largest digital media company. The deal, which was valued at approximately PLN 2.5 billion ($660 million), creates the largest digital media group in Poland, with a combined monthly audience of over 20 million users.

About Gazeta.pl

Gazeta.pl is a leading Polish news and information website, with a monthly audience of over 15 million users. The company was founded in 1999 and is owned by Agora SA, one of Poland's largest media conglomerates. Gazeta.pl offers a wide range of news, information, and entertainment content, including news, sports, business, technology, and culture.

About Onet.pl

Onet.pl is a Polish internet portal and one of the most popular websites in Poland, with a monthly audience of over 10 million users. The company was founded in 1996 and is owned by Ringier Axel Springer Polska, a joint venture between Ringier AG of Switzerland and Axel Springer SE of Germany. Onet.pl offers a wide range of content, including news, weather, sports, entertainment, and horoscopes.

The Acquisition

The acquisition of Onet.pl by Gazeta.pl was announced on June 28, 2022. The deal was valued at approximately PLN 2.5 billion ($660 million) and was approved by the Polish Competition and Consumer Protection Office on July 18, 2022. The acquisition was completed on August 1, 2022.

The Impact of the Acquisition

The acquisition of Onet.pl by Gazeta.pl creates the largest digital media group in Poland, with a combined monthly audience of over 20 million users. The combined company will have a strong presence in all major digital media segments, including news, information, entertainment, and e-commerce. The acquisition will also give Gazeta.pl access to Onet.pl's user data and technology, which will help the company to improve its products and services.

The Future of the Combined Company

The combined company, which will be known as Gazeta.pl Onet.pl, will be led by Gazeta.pl CEO Agnieszka Siwek. The company will be headquartered in Warsaw, Poland. Gazeta.pl Onet.pl plans to invest heavily in its products and services in the coming years, with a focus on developing new digital products and services, expanding its content offerings, and improving its user experience. The company also plans to expand internationally, with a focus on Central and Eastern Europe.

Conclusion

The acquisition of Onet.pl by Gazeta.pl is a major development in the Polish digital media market. The combined company will be the largest digital media group in Poland, with a strong presence in all major digital media segments. The acquisition will give Gazeta.pl access to Onet.pl's user data and technology, which will help the company to improve its products and services. The combined company plans to invest heavily in its products and services in the coming years, with a focus on developing new digital products and services, expanding its content offerings, and improving its user experience.